Mailing list is THE MOST vital element for the success of your direct mail campaign.
US Presort partners with the industry leaders to provide our customers with reliable and effective leads for very competitive prices.
The heart ans soul of each data marketing is the database a.k.a contact data, a.k.a. mailing list. The incorrect or “bad” data affects not only the response rate of any campaign but it is directly linked to a lost profits and business opportunities.
97% of USA Companies report to have some type of contact data issues and errors. (Experian Data Quality’s 2015 Data Quality Benchmark Report)
Some of the most common mistakes are illustrated in the graph on the right.